Business SEO
Whilst large website's have the advantage by being abundantly rich with content, a major factor in getting a high rank in the search engines, there are some severe disadvantages to having large web sites.
Firstly large web sites are treated differently by the search engines and not surprisingly as they may contain hundreds, thousands or even tens of thousands of individual web pages. Large website's are not structured the same as small to medium sized web sites. Using the seo principle that best design practice stipulates no page should be more than three clicks away from the home page is not realistic in many cases.
Being indexed by the search engines is a major challenge to large web sites, understanding crawl management is a key issues to achieve maximum online exposure and a totally different seo strategy for large website's is required.
Managing content to reduce duplication, controlling the website growth rate, technical issues such as descriptive URL's, cookies and session id's, link authority and internal link structure all require successful management if the seo strategy for a large website is to succeed.
Prior to commencing any SEO project we collect the website's hit analytics, this data is used to assist key phrase selection and after SEO has commenced to demonstrate the effectiveness of the project.
The process of optimising a large organisations website includes the following :-
- In depth Keyword / Phrase Research, Analysis & Density
- Optimisation for 2 keywords each landing page
- Search engine crawl management
- Descriptive URL's
- Unique relevant meta descriptions for landing pages
- Site growth management
- Internal link renaming using keywords
- Improve website accessibility
- Current ranking position reports
- Submission to primary directories
- Incorporate unique title tags into landing pages
- Incorporate keywords into headings
- Revise website file structure to include keywords
- Revise content using researched keywords
- Revise Meta-data to include agreed keywords
- Link authority management
- Creations of a site map to assist indexing
- Add keywords to image alternative text
- Submission to secondary directories
- Incorporate relevant backward links
- Incorporate web analytics to monitor site traffic.
As part of the annual SEO review, recommendations for further improvement will be made to take into account changes in search engine practices, developing technologies and new SEO practices.
